Do you think it is easier to sell your product or services to a complete stranger or to a person you have had some contact with before; whether it’s an email conversation, forum participation or even an existing customer relationship. Surely it would be harder to sell to a total stranger who does not know whether or not you are an honest seller. However, they should trust your words and believe that your product or services is truly beneficial to them.

This is precisely why building a customer base is very important. Your customer base is basically a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of people always ready to hear what you have to say.

There are several sources that you can tap into to start building a customer base by participating in an online discussion forum and give advice and help for free. You will soon see that it won’t be long before people start to recognise your name, stop and listen almost everytime you have something to say. You will be seen as a valuable friend and teacher, gaining the trust of these people.

Another way of building your customer base is by build a mailing list. There are tons different methods to collect subscribers, but when it boiled down to it, the very aspect is all about proving your value to the crowd and offering an incentive to make people become part of your mailing list. This simply means a website full of freely available, helpful and quality articles on a certain subject plus a “special report” that can be downloaded for free once their email address has been entered. Show them that the rich content provides value, and your “special report” can be an extra incentive.

Here as well is another source for building your customer base, which is often forgotten, are your existing customers. If you bought a product from a particular marketer and he patiently answered your every question, would you buy from him again in the future? Most definitely!

You need to remember that when a customer has given you their money, that’s not the end of the affair because by keeping in touch with them and developing a flourishing relationship, you will have a longterm source of income.

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it’s vital to build a customer base because it simply saves a lot of time and effort. Here is a product you should check out that can assist in building a fairly nice customers base you will have the opportunity of selling to in almost any niche, it called The Shopping Genie.

Ebay buyers are eating this up since it allows them find the best deals for what they are buying giving them huge discounts.

I advise that you check it out yourself it’s free to download.

As an affiliate marketer the art of preselling is something that definitely needs to be learnt in order for you to succeed in whatever product or service you deciding on selling. Building that anticipation where you are no longer selling but the customers are wanting what you are selling them because they like what they’ve been hearing.

As you know preselling is what some may consider work you must start doing before the release and/or sale of your product; hence the term pre-selling. It’s the work you do to convince your soon to be customers that your product has great benefit and only a fool will pass up your offer without purchasing — all this without actually “selling” the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think “okay, this guy is not one of those greedy marketers. He’s actually here to help me out.” so that they will let their guard down and listen to your sales pitch.

Now preselling is also the art of building up anticipation, if a friend told you about this new diet that actually works and shows results in a short time but did not mention what it really was, it will leave you wondering what the product really is. More so if you need to lose a few pounds yourself!

That’s why by mentioning a benefit which would get your prospects’ ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

For example, “Instantly find bargains with MyShoppingGenie’s proprietary technology on more than 250 million items on major online shopping and auction sites such as Amazon, Target, Wal-Mart, eBay, Buy.com, Compare, Local Businesses and Underground Bargains. Simply do a search using your favorite major search engine such as Google or Yahoo and in seconds the Genie magically appears and displays the items you are looking for without all the clutter! Let the Genie find the best prices with the click of your mouse HERE! “

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on weight loss and coincidentally you have just written this great ebook called “10 Ways to Solve Your Weight Loss Woes”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.